The article below from businesszone.co.uk will reassure you that every business should have a presence in Facebook, including accountants.
Digital marketing expert Danyl Bosomworth of Smart Insights shares tips on best practice to get better business results from Facebook.
You already know that, along with everything else on your plate, you need to develop Facebook as a valuable marketing tool in some shape or form, so how will you do it? There are a number of ways to leverage Facebook as marketing technique and you need to have ‘a reason’…
- A place to interact with your consumers and potential consumers – brand building in its crudest sense.
- A means to manage customer interactions and feedback.
- A source of relevant traffic to your commercial website.
- A means to build a list of potential consumers interested in permission-based communications.
- In terms of applying those goals you need a fan page, and a Facebook marketing plan.
The challenge
Though your window is your Facebook Fan page 96% will come not come back to it after first ‘Liking’ your brand, in fact Brand Glue estimate that 99.5% of brand interactions take place in the News Feed, not on your Fan page. On top of that Brand Glue also calculate that what you do ’share’ in Facebook is actually been seen by as little as 0.5%. Very few people see what you post – they’re shielded from you by the Facebook algorithm (EdgeRank), much like Google tries it’s best to shield you from the porn, spam or just irrelevant search results (i.e most of the internet). So, like search engine optimisation, it’s down to you to breakthrough because you’re super relevant, remarkable and interesting. You know it’s true, as well. When did you last visit a page that you’d previously ‘Liked’ and how often do those brands appear on your wall? But, all’s not lost, you can still benefit from your Facebook presence and drive traffic to either/or your Facebook page or other more commercial web presence. Continue reading...
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